The aim of this course is to develop the course participant´s ability to apply customer experience management strategy as a core element of customer value management. This includes new perspectives on the customer experience management and exploitation of touchpoint data to support marketing and business decisions. In this approach, the customer is the central to long-term strategy. The student will learn to use selected methods for analyzing the customer experience and developing a customer-centric strategy which supports the designing of the processes, services of a company that will help to boost profits, margins, and customer loyalty. 


The aim of this course is to increase the knowledge and awareness on possibilities how to boost business performance by using emerging technologies.


The aim of this course is to develop the course participant´s ability to apply customer experience management strategy as a core element of customer value management. This includes new perspectives on the customer experience management and exploitation of touchpoint data to support marketing and business decisions. In this approach, the customer is the central to long-term strategy. The student will learn to use selected methods for analyzing the customer experience and developing a customer-centric strategy which supports the designing of the processes, services of a company that will help to boost profits, margins, and customer loyalty.