Course Overview
Globalization means one has to re-examine some existing ideas, practices, opportunities, threats, and looks at how these works from other countries, other cultures and open oneself to take advantage of them. When done right, this is the key to future success. The movement of people, money, information, goods, and services across national and cultural boundaries means we are now having the opportunity to access new markets in the global playfield. As such, this course is designed to provide students with an introduction to international marketing.
The course aims to provide the foundation for understanding the global business environment. It introduces common models and analytical tools that are used for developing marketing strategies for the global marketplace. Through the course, students will appreciate the challenges and issues faced when exploring international marketing projects.
Scope for the course:- Scope and Challenges in the global markets
- Dynamics of the international environment
- Cultural Dynamics of doing business in a globalized world
- Business Customs and Practices in the global marketplace
- Researching International Markets
- Marketing Mix for International Markets
Credits: 5
Teaching and Learning Methods
- Lectures, Presentation, and Research Assignments
- Opettaja: Ruey Komulainen