The aim of this course is to develop the course participant’s
understanding of the selling and sales management process from theoretical
viewpoints. Students understand and the role of sales and successful customer
experience in marketing. The second aspect of the course deals with sales
negotiation situations in the business environment. Topics include Sales in marketing, Sales environment and settings, Negotiation skills and
strategies, Negotiation process , Sales management and control and Customer experience and designing it.
- Teacher: John Wideman