Marketing Planning 2022

Learning outcomes of the course

Students will know the elements of the marketing mix and understands the importance of customer relationship thinking and customer satisfaction as a part of profitable business operations. Students will be able to perform the analysis and planning of marketing as well as understands basic relationship marketing.
Course contents: 

Elements of the marketing mix
Pricing decisions as a competitive tools
Marketing process and analysis
Marketing planning
Relationship marketing
Customer service relationship development and profitability

Credits: 3

Teaching and Learning Methods

  • Lectures, Presentation, and Research Assignments