Learning outcomes of the course
The course develops a deeper understanding of Brand Strategies and Digital Marketing from both a theoretical and a practical perspective. Students will enhance and develop their skills in planning, analyzing, developing and managing key marketing mix element strategies for in-depth knowledge of brand strategies and management as well as managing digital campaigns.
Course contents
-Brand management, brand identity, brand promise, brand equity and the brand building process and models.
-Current trends, megatrends and best practises in digital marketing. Brand-creation and brand-building.
-Developing successful digital campaigns Measuring success and learning how to leverage data and how to measure the success of digital campaigns in terms of brand awareness, association, engagement and ROI.
The course develops a deeper understanding of Brand Strategies and Digital Marketing from both a theoretical and a practical perspective. Students will enhance and develop their skills in planning, analyzing, developing and managing key marketing mix element strategies for in-depth knowledge of brand strategies and management as well as managing digital campaigns.
Course contents
-Brand management, brand identity, brand promise, brand equity and the brand building process and models.
-Current trends, megatrends and best practises in digital marketing. Brand-creation and brand-building.
-Developing successful digital campaigns Measuring success and learning how to leverage data and how to measure the success of digital campaigns in terms of brand awareness, association, engagement and ROI.
- Opettaja: Outi Lundahl
- Opettaja: John Wideman