Welcome to Logistics, Supply Chain and Operational Management!
These days, and the days before these, understanding ones market and meeting the customer demands has become very important. Increased data and information makes it possible to reach potential customers across the world and have them use our product or service. Marketing guru Seth Godin talks about the tribe and ones products and services not being for everyone but for some. That paraphrased quote makes sense from the perspective of market understanding. Internet along with incomprehensible amount of data we produce daily helps companies understand their customers better and if they are lucky, maybe even identify a need before we realized we've had one. In order to do this and satisfy nascent or existing customer demand we need know how to do this and how to deliver value to the customer through effective supply chains.
- Opettaja: Antti Rimpiläinen
- Opettaja: Joonas Tikkanen